Pink Pump is the lifestyle boutique for women who love fashion in Metropolitan Detroit, operating out of storefronts in Bloomfield Hills, Birmingham, Ann Arbor, West Bloomfield, Troy and Royal Oak, Michigan. Shop owners Kelly and Vincent Kirkwood wanted to expand their presence and bring fashion “to the people,” so they called on Triune Specialty Trailers to help them build an eye-catching and effective mobile retail showcase.
“We created the Pink Pump Mobile Fashion Truck experience to continue to be competitive and further engage our customers in the changing retail world,” Kelly says. “The landscape of retail has changed – an increase in online shopping and the closing of major retailers propelled us to raise the bar for Pink Pump customers.” The Mobile Fashion truck is nearly 200 square feet of mobile retail space, where customers can come in and see a varied selection of the latest Pink Pump merchandise. One of the main benefits of the initiative is to provide online shoppers with a hands-on experience, connecting in-person them with the Pink Pump brand.
The Kirkwoods say that theme of the truck, Grit & Glamour, is synonymous with the city of Detroit. “Detroiters have a way of figuring out how to get it done by any means necessary all while having finesse, swag and a touch of glamour,” says Kelly. “The fashion truck takes on the exact same posture through the buying process, its style aesthetic, and how it’s staffed. We learn and evolve from the uniqueness of our customers. The fashion truck affords us the opportunity to target one community at a time with the purposeful intent to create an attitude of harnessing your own style.”
Video courtesy of WXYZ-TV Detroit Youtube
According to Vincent, Triune Specialty Trailers flawlessly executed the vision for Pink Pump. “We could not have asked for a better partner in bringing the Pink Pump mobile vision to life. Triune has a long history of building state-of-the-art exhibit trailers for large companies across the country. Although the Pink Pump mobile boutique was a small project, they approached it with as much detail and care as they would any large vehicle. We were truly grateful for that type of service and professionalism.”
Metro Detroit‘s mobile boutique scene is still relatively tiny. Many Metro Detroiters have not experienced a mobile fashion truck. The unique concept and eye-catching graphic wrap (pink, of course!) create a stir wherever the truck goes. “When customers see the truck they are usually shocked, excited and eager to shop,” Kelly says.
The Mobile Fashion Truck travels to women’s empowerment events, farmers’ markets, ladies’ nights and private functions. It reaches up to several hundred people a day at many events, and has been featured in the news on WXYZ-TV Detroit, Fox2Detroit and the Detroit News. Kelly and Vincent are thrilled with the visibility, the brand promotion and the new customers gained through their mobile fashion retail vehicle. According to Vincent, “The low financial overhead, branding opportunity, sales increase, and fun we have on the road is well worth the investment.”